About Silver Eternity

Kritika, Founder of Silver Eternity

Know about Silver Eternity

Silver Eternity belongs to the city of culture, Jaipur, renowned for its natural gemstones.

"In 2018, I started Silver Eternity because I wanted to create natural gemstone jewelry that was luxurious yet affordable. I realized many companies were charging extremely high prices for the same jewelry, so I decided to design it myself — using 925 sterling silver, 1 micron 18k gold plating, and authentic gemstones.

Jewelry is deeply personal and emotional — it celebrates milestones, memories, and everyday confidence. My vision was to make long-lasting fashion jewelry with a luxury feel, accessible to everyone."

Kritika, Founder & Creative Director

At Silver Eternity, our vision to make luxury jewelry accessible to everyone made us follow a direct-to-consumer (D2C) model with our own factory — delivering demi-fine jewelry at reasonable prices without compromising on design, quality, or authenticity.

Every piece is thoughtfully designed and set with natural gemstones, giving you jewelry that’s as unique as you are. Whether it’s everyday essentials or statement styles, our creations are meant to be layered, stacked, or individually cherished.

Our Journey

In year 2018, Silver Eternity began with a simple idea: to make jewelry that feels luxurious yet stays affordable. We couldn’t find demi-fine jewelry that combined natural gemstones and 925 sterling silver at fair prices, so we created it ourselves.

What started as a small passion project has grown into a brand loved by customers around the world. Today, every piece is designed with creativity, crafted with care, and delivered with the promise of accessible luxury.

Our Mission

01. Natural gemstones from worldwide

We source natural gemstones from across the world and bring them together with silver and gold plating to create jewelry that’s both ever lasting and meaningful.

02. Crafted to last

With 925 sterling silver, 1 micron 18k gold plating, and natural gemstones, our jewelry is made to be lived in — every day, for years.

03. Designed with meaning

Each piece tells your story — from daily wear to celebrating life’s milestones, we design jewelry with heart and purpose.

“We believe jewelry is more than just an accessory — it’s an expression of confidence, individuality, and everyday luxury.”

Silver Eternity