Silver Eternity's Journey

Silver Eternity is not just a brand, it's a dream that bridges two worlds. Silver Eternity was born from love and a dream to make fine jewellery accessible to all at fair prices. I am Kritika, a Chartered Accountant by profession, with unwavering determination, joined my husband’s thriving wholesale gemstone jewellery business after marriage. Although it was a challenging career shift, I have decided to bring my expertise and vision to create something extraordinary, transforming challenges into opportunities. I embraced a bold career transition and carved a new path forward.

Together, we envisioned something extraordinary: blending generations of expertise with a fresh perspective to create a retail jewellery brand that stands for premium quality, authenticity, and accessibility. Inspired by my husband's passion for natural gemstones and driven by my own creative instincts, I set out to build a retail platform that redefines the way jewellery is cherished blending traditional craftsmanship with a fresh perspective.

Global Presence

Although, since 2015 Silver Eternity has been offering its jewellery on global e-commerce platforms such as Etsy and Amazon except for India. Seeing the global appreciation of our jewellery and increased demand in India, I have decided to bring the esteemed jewellery collection to our home country through our own website where we can offer competitive pricing by eliminating intermediary costs associated with third-party platforms to serve our beloved Silver Eternity family worldwide.

Our Philosophy

We believe jewellery is more than an accessory; it’s a celebration of life’s special moments. Each piece from Silver Eternity is crafted with care, combining premium materials and artistry.

Our Promise

• Accessible Luxury: We aim to bring you premium designs at fair prices, ensuring great value for your investment.
• Quality Craftsmanship: Safely designed and crafted to last, with a lifetime anti-tarnish service for enduring beauty.
• A Personal Touch: Every customer is part of our Silver Eternity family. We’re here to make your jewellery journey truly special.

Our Specialty

Silver Eternity prides itself on crafting beautiful jewellery with natural gemstones and 925 sterling silver. Each piece showcases the beauty of premium materials and expert craftsmanship. We source these natural gemstones from world’s finest mines directly & shape and create these beautiful designs in our factory at Sitapura.

Our Vision

Bringing Revolution in Jewellery. Our vision is clear: to create jewellery that reflects luxury, beauty, and value—offering unique designs at prices that don’t break the bank.

Physical stores - At Silver Eternity, our vision extends beyond our online store. We are planning to offer our jewellery through physical retail locations soon, aiming to enhance accessibility and provide a tangible shopping experience for our customers.

Why Choose Silver Eternity?

• Natural Gemstones: Every piece features carefully selected, authentic gemstones that are as unique as this universe.
• Global Adoration: Our collections have been embraced by customers worldwide, reflecting their universal appeal.
• Premium Craftsmanship: We’re committed to delivering jewellery that stands the test of time, backed by a lifetime anti-tarnish service.
• Personal Connection: Every customer is part of our family, and we’re here to make your experience truly exceptional.

Our Story is Yours

Just as our jewellery tells stories of love, achievement, and beauty, Silver Eternity is the result of turning challenges into opportunities. We invite you to be part of our journey and celebrate your special moments with us.